As a corporate executive, consultant and entrepreneur, Carrie Lannon has held senior brand communications positions in both startup and Fortune 500 corporate environments. Brand launches and brand reinventions are her forte. She was the first public relations director for ULTA Beauty, where she established its public relations department and oversaw social media, publicity and experiential marketing for the 1000+ store group. As Vice President of Strategic Partnerships for Merchandise Mart Properties, Inc. (MMPI), she developed a sponsorship department for MMPI’s large-scale consumer shows. Before her corporate work, Carrie ran her public relations Lannon Communications for 12 years. The agency maintained a roster of renowned lifestyle clients including Tiffany & Co, Prada, Equinox Fitness Clubs, Kate Spade, Mercedes-Benz and W Hotels.
Today, Carrie brings her experience to audiences as a speaker on personal and business branding. She demonstrates how organizations and individuals can leverage an exciting brand story so that they can stop chasing after a target audience and instead start attracting one.